EditShare Scores Big with Chelsea TV

EditShare announced that Chelsea TV, the London-based Premier League Football Club broadcaster, has upgraded their Stamford Bridge production facility with end-to-end EditShare tapeless production and playout technology: Geevs for managing multichannel ingest; EditShare Flow for asset management and live sports logging, fully integrated with the company’s tiered storage solutions; and XStream shared storage and Ark nearline and offline archiving. Altered Images, EditShare’s premiere system integrator, oversaw the modern design and extensive implementation.

Launched in 2001, Chelsea TV is a paid subscription service on the Sky Digital network airing top-rated shows such as Friday Night Live, Blues News, and Reserves Live. The highly popular Chelsea TV programming is also available online at Chelseafc.com and through mobile services in over 50 countries worldwide.

“More and more EditShare installations are encompassing our complete workflow, from ingest to archive,” comments Tara Montford, general manager, EditShare EMEA.  “Chelsea TV invested early on in EditShare, installing one of the first shared storage solutions we offered. Their tremendous growth since 2001 in terms of programming schedule and distribution platforms matched EditShare’s expansion in production and broadcast capabilities. From complete file-based ingest, to collaborative editing, shot logging, full file-based archive, retrieval through Ark, Chelsea TV’s new EditShare workflow improves their production capabilities for turning around game coverage and entertainment programming faster than ever before.”

The new workflow features Geevs direct capture of Chelsea Club sports content to the EditShare XStream shared storage system fully integrated with Ark. The EditShare Flow live-logging templates and comprehensive metadata tracking make managing content, whether it is a live game or player interview, much more manageable.

“What makes the new EditShare installation really shine is the ease of logging player actions using Flow,” said Richard Bignell, executive producer, Chelsea TV.
“The customized logging templates contain just about every event/action we could think of: a player receiving a yellow card, a red card, scoring a goal, or giving an interview. With Flow templates, producers, and operators log information in a standardized manner, ensuring that other staff can quickly and easily locate content. Editors have a much more streamlined workflow with dragging clips from the point of ingest – already indexed – into their Avid. It is an incredibly fast turnaround.”
The integrated workflow removes the need for VTRs and centralizes Chelsea TV media on the EditShare XStream shared storage platform. Advanced EditShare project sharing capabilities ensure Avid editors can access content in real-time, freely sharing media and collaborating on projects and programs. Finished programs and complete matches are migrated to the EditShare Ark tape-based solution for long-term archiving.

EditShare systems support the full range of industry standard codecs and formats. Whether it is the Avid DNxHD footage captured by the Geevs system from Stamford Bridge-shot material or AVC-Intra P2 format acquired from the team’s Cobham Training Ground coverage, EditShare manages it with ease.

“We have been working with Chelsea TV for a number of years, and we have seen their workflows develop and expand over that time,” commented Nick Frith, operations director, Altered Images. “The EditShare workflow fulfils everything that Chelsea TV needs as a solution. It’s another example of a customer successfully migrating to a file and asset managed workflow with our solutions and support.”

Password must contain the following:

A lowercase letter

A capital (uppercase) letter

A number

Minimum 8 characters


The Latest in Sports Video Production & Technology
in Your Inbox for FREE

Daily Email Newsletters Monday - Friday