TV Station Owners Partner with ConnecTV for Social Media Play

The I reports that 10 television station companies have partnered with a Bay Area start-up to create a social media network for viewers of local and network programming.

ConnecTV’s application, which has been in the works for two years, is designed to enable viewers to interact with other fans of the TV shows as everyone watches in real time. The technology automatically detects and “checks in” ConnecTV subscribers when they tune into a program and then sends related content to their “second screen,” such as a laptop or Apple Inc.’s iPad.

For example, sports fans could receive statistics of football players on their laptop or second screen as they watch the game on their big screen. Viewers of ABC’s “Modern Family” could see a feed on their second screen that contains the latest news about Ty Burrell or another actor in the show.

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