Sorenson Media, Avid Partnership Streamlines Video Editing, Publishing

Sorenson Media announced that Sorenson Squeeze 8, the new version of the company’s encoding and transcoding application, is now bundled across wider channels and with an expanded array of new AvidR 64-bit video editing systems, including Media ComposerR version 6, NewsCutterR version 10 and SymphonyR version 6.

This expanded distribution relationship is the latest development in an eight-year collaboration in which Avid has incorporated Sorenson Squeeze, the industry-leading encoding and transcoding application.

“We are pleased to partner with Avid to provide their customers with the industry’s highest quality and most robust encoding and transcoding tool for its market-leading editing products,” said Peter Csathy, CEO of Sorenson Media. “Sorenson Squeeze 8 empowers Avid customers to edit, encode and publish high quality video content more efficiently and effectively across any platform or device. Avid’s expansion of our long-time partnership reinforces Sorenson Media’s brand as the most respected name in the video
encoding and transcoding market.”

Directly from the Avid product interface, video content creators and editors send their video files directly to Sorenson Squeeze for encoding, with no added steps. Sorenson Squeeze 8 enables producers, filmmakers and enterprise users – along with the rapidly expanding market of web developers, videographers and other content creators who are focused on multi-screen publishing – to cost-effectively encode and transcode in the market’s most popular video formats, including Flash FLV, Flash SWF, MPEG-4, QuickTime, Windows Media, WMA, WebM and others.

“Our featuring of Sorenson Squeeze 8 in our new releases reflects Avid’s ongoing commitment to provide our customers with best-in-class tools that enable them to effectively execute on their creative vision for their video,” said David Colantuoni, Director of Product Management, Video, at Avid. “Our customers demand the industry’s best technology, integrated seamlessly to provide them with a smooth, complete workflow that expands their productive potential throughout the entire life-cycle of their video – including editing, encoding and publishing. Sorenson Squeeze plays a central role in helping us keep that promise to our customers.”

Pricing and Availability
Avid will bundle a base version of Sorenson Squeeze 8 in Media Composer, Symphony and NewsCutter software, the latest versions of which were announced Nov. 3. Avid customers can upgrade to the full Sorenson Squeeze 8 version for an additional cost. Pricing for the Avid software is available online at

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