Avid Interplay Production Eclipses 1,000 Installations

The Avid Interplay Production asset management solution set a milestone by topping the 1,000 customer mark. Interplay Production serves as the foundation of real-time production, with advanced management, interoperation, and collaborative capabilities.

“What this technology is enabling us to do is to work so much more efficiently than we were in the past”, said Joel Olicker, CEO of Powderhouse Productions. “It just changes the vibe so the creative spark stays alive. It truly enhances the quality of the work day and the experience of the people who are involved.”

Since 2006, Interplay Production has helped make media easy to find and use, automating non-creative tasks, and working with Avid and third party editing, video server, archive, and other systems. Deep integration with Avid Media Composer 6, NewsCutter 10, and Pro Tools 10 editors and coordinated editorial processes provides accelerated and efficient production that keeps customers competitive.  In addition, support for third party applications such as Apple’s Final Cut Pro and Adobe’s Photoshop have broadened the system’s acceptance.  More than 100 technology partners and customers have taken advantage of the Interplay Web Services API to extend workflows and create custom solutions.

“We are seeing the demand for Interplay Production grow substantially, clearly demonstrating the strong need for an affordable production asset management solution compatible with many different formats,” said Dana Ruzicka, vice president of Segment and Product Marketing at Avid. “As the landscape of the broadcast and media production industries change, producers are looking for solutions that help them most effectively adapt to those changes.”

Password must contain the following:

A lowercase letter

A capital (uppercase) letter

A number

Minimum 8 characters


The Latest in Sports Video Production & Technology
in Your Inbox for FREE

Daily Email Newsletters Monday - Friday