NAB Perspectives: Aspera’s Quereuil Discusses Challenges of File Transport to the Cloud

Addressing the need to provide broadcast solutions that can be taken to the cloud, Aspera introduced its Direct-to-S3 software, which provides seamless, high-speed, and secure transfer of file-based content at any global distance through the combination of Aspera’s fasp transport technology and cloud-based “object” storage systems, such as Amazon Web Services (AWS) S3.

Aspera Marketing Director Francois Quereuil sees growing broadcast interest in using the cloud for archive, delivery, and processing content.

“We have seen a lot of interest with our broadcast partners in leveraging the cloud for a lot of different things: for archive, for delivery, for processing their content,” says Aspera Marketing Director Francois Quereuil. “They were all faced with the same problem. The cloud sounds very exciting [with] infinite amounts of computing and storage. However, you need to get your content up to the cloud, and then you need to get it back, and that’s where Aspera comes into play.”

The company also offers line-speed ingest and distribution of very large media files to and from cloud-based object storage, such as the AWS S3 service, which is independent of distance and completely secure. With digital supply chains now spanning the globe and the complexity associated with transferring ever-larger file sizes over longer distances increasing exponentially, Aspera On-Demand provides high-speed transfer, processing, and storage of digital content, enabling digital-media companies to realize the full benefits of the cloud.

Aspera is currently working with UEFA to power distribution of Euro 2012 content to broadcasters worldwide. The company will use a hybrid deployment that includes having an Aspera presence at each venue, where field teams capture the action, and then uploading to a central broadcast center.

“When the content is fully prepared and becomes available for broadcast partners, such as BBC or ESPN, [they] decide what piece of content they want to order and then put on-air,” says Quereuil. “Once they place an order through our portal, [content can be delivered] straight from the cloud.”

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