Tech Turns London Olympics Audience into a Gigantic TV Screen

Each audience member waved a ten-inch paddle outfitted with nine full-color LCD squares to work together to broadcast images.

In case you were wondering about how the system works, reports that viewers of the Opening Ceremony of the London 2012 Olympics have weighed in, calling it everything from “remarkable” to “hilariously quirky,” and even “embarrassing.”

But viewers seem to unanimously agree on the awesomeness of the event’s human JumboTron, in which 70,800 people in the audience were “turned…  into pixels,” as The Wall Street Journal put it.

If you tuned in (or caught the live stream) to watch the show, you might have wondered how the audience didn’t look like an audience at all. Instead, they resembled what seemed to be the largest TV screen ever, projecting light patterns that even portrayed Queen Elizabeth and Michelle Obama.


Password must contain the following:

A lowercase letter

A capital (uppercase) letter

A number

Minimum 8 characters


The Latest in Sports Video Production & Technology
in Your Inbox for FREE

Daily Email Newsletters Monday - Friday