Adobe Ramps Up TV Everywhere Services Following Olympic Effort in London
Adobe Pass, a key component of Adobe’s Project Primetime, has quickly established itself as an industry leader in TV Everywhere services. Used to authenticate the live streaming of NBC Olympics coverage, Adobe Pass is now supporting over 40 sites and mobile apps from 25 top programmers. Adobe Pass is integrated with more than 150 cable and satellite operators, enabling TV content across devices from major networks including Fox, ESPN, CNN, TNT, MTV, Disney, and NBC Olympics.
Boasting a 10-fold increase in authenticated streams in the first six months of 2012, Adobe Pass was used for a number of highprofile events this year including NCAA March Madness, UEFA Euro 2012 soccer, the NBA playoffs, and the London 2012 Olympic Games. Approximately 98% of U.S. households are now able to access premium content via the Adobe Pass Service, which will also power live college football and other major events for Pac-12, ESPN and the Big Ten this fall season. Adobe today also announced Adobe Pass 2.0, which was successfully tested during the Olympics.
“As multi-platform video consumption continues to grow rapidly, content providers have to be able to reach audiences and deliver seamless authentication experiences to ensure TV-level scale across all major platforms and device types,” said Pritham Shetty, vice president, Product Management and Engineering, Video Solutions, Adobe. “By working closely with our broadcast partners and introducing new innovations in Adobe Pass, Adobe is removing major adoption barriers and making the use of TV Everywhere incredibly easy for consumers.”
Adobe Pass supported NBC Olympics’ verification efforts for its coverage of the London Olympics, which resulted in more than 88 million authenticated streams to U.S. viewers, the highest number recorded for a single event in TV Everywhere history. Desktop consumption in the U.S. reached 70% of authenticated streams while smartphones and tablets supported a combined share of 30% with iOS leading by 81% and Android serving 19% of the streams. A total of approximately 7 million TV subscriber households accessed authenticated streams online.
Adobe Pass 2.0
Adobe extends its position as a leading authentication technology for the broadcast and cable industry, announcing Adobe Pass 2.0, with innovative capabilities that advance the success of TV Everywhere: reach across all platforms, seamless consumer experience, and TV-level scale. Adobe 2.0 was successfully tested and showcased during the London Games and is expected to drive mainstream adoption of TV Everywhere for day-to-day content consumption across devices.
Support for Auto-Authentication in Adobe Pass 2.0 enables automatic recognition and authentication of customers, who receive both their TV and Internet service from the same provider, based on their IP or MAC address. The feature, which makes the authentication process much more easy and seamless, was used by Comcast and Cablevision during the London Games and saw an authentication success rate that was 23 percent higher than pay TV operators that didn’t take advantage of the capability.
The new Free Preview feature offers consumers temporary access to premium TV content online for a pre-determined amount of time. The feature ensures that consumers have instant access to TV content without having to wait until the user credentials are verified.
Coming this fall, Adobe Pass will make it even easier for programmers to support a broad range of devices via a clientless implementation. This new server side API enables content providers to integrate authentication within native applications ensuring faster time-to-market and allowing customers to expand the reach of TV Everywhere to the broadest possible audience.