SMT’s Social Media Technology Boosts Spike TV’s Broadcast of Call of Duty: Black Ops II Launch

SMT and Spike TV teamed up this month for a live, multi-media broadcast of the year’s highly-awaited release of “Call of Duty: Black Ops II,” the blockbuster game from Activision and award-winning developer Treyarch.

At the stroke of midnight EST Tuesday, Nov. 13, Spike TV’s live 30-minute show, “GTTV LIVE Call of Duty Black Ops II World Launch,” captured the global excitement of millions of gamers celebrating the release, along with exclusive interviews with the game’s creators.

Using SMT’s interactive graphics system, the GOTO Board, Spike gaming experts Geoff Keighley and Justine Ezarik monitored the worldwide activity from Sydney to London, to New York and Toronto and finally to Los Angeles, as gamers jumped online to be among the first to play.

In addition, the GOTO (Giant On-Air Talent Operated) Board displayed customized social media integration specifically designed to showcase fans’ reactions through tweets, Twitter Tracker, Viddy, Twitter Trending and Twitter pictures. Viewers saw their posts displayed on-screen and were rewarded with unprecedented access to breaking news stories, whether watching TV, viewing online, on mobile devices or through social media accounts.

This vast amount of streaming data from a multitude of sources was integrated through SMT’s proprietary software platform, the Social Media DMX (Data Matrix Switchboard), the hub of SMT’s social media interface technology.

Through the use of the GOTO Board and the Social DMX, Spike hosts also were able to show specific totals and trends across a number of major cities worldwide, including London, Paris, Sydney, Dubai and San Paulo.

“There’s nothing else like the launch of ‘Call of Duty: Black Ops II,’ so we wanted to share the excitement of the gaming culture on live TV, and knew, based on our past work with SMT, they were the ones to deliver,” said Spike producer Jaimee Kosanke.

“We’re excited to have been a part of history and share with Spike TV and the gaming community the excitement of ‘Call of Duty: Black Ops II’ ’s launch taking place all over the world,” said SMT’s manager of business development, Dino Hall.

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