Grass Valley Expands Presence in French Market
Grass Valley has opened a state-of-the-art Solutions Center in its new offices in Boulogne, close to the media center of Paris. The opening is part of the company’s strategy of engaging more closely with its customers.
The office, which includes an elegant and technologically sophisticated demonstration room, underlines Grass Valley’s commitment to leadership in the changing world of broadcast playout, live and studio production, and news. Solutions that are designed to maximize profitability, while minimizing transformational risk, such as the innovative GV STRATUS Media Workflow Application Framework, are onsite for first-hand experience by customers.
Since joining Grass Valley one year ago, Francoise Semin, vice president of Southern Europe, Middle East, and Africa, has made it her goal to focus on maximizing the company’s presence in the region—especially in the French market—by restructuring the organization, strengthening customer and partner engagement, and delivering on Grass Valley’s strategy.
“Grass Valley is undergoing its biggest transformation in its 50-plus year history, and we are determined to not just talk about being market-focused, but to demonstrate it in everything we do,” said Semin. “All of our latest technologies are showcased in the new Solutions Center so that broadcasters and professional users can come in and experience Grass Valley’s latest capabilities in a hands-on environment.”
Grass Valley has opened state-of-the-art showcase centers in a number of its new offices across Europe, the Middle East, and Africa, including its London headquarters in Stockley Park, as well as its offices in Weiterstadt, Germany.