Pac-12 Enterprises Taps SnappyTV for Cloud-Based Content Sharing
Pac-12 Enterprises has chosen SnappyTV, a live cloud-based social video publishing and distribution platform, to enable Pac-12 Digital platforms with innovative content sharing capabilities of Pac-12 video content via their cloud-based editing and publishing platform.
Pac-12.com, the online home of Pac-12 Networks and the Pac-12 Conference, provides fans 24-7 access to content highlighting the Pac-12’s championship-caliber athletic programs including video features, game highlights, original reporting and live viewing access to all seven Pac-12 linear networks via Pac-12 Now.
“Pac-12 Digital is committed to delivering Pac-12 fans up-the-minute digital video content and highlights around the events and teams they support,” said David Aufhauser, VP and GM of Digital Media, Pac-12 Enterprises. “The integrated SnappyTV and Ooyala solution plays a central role in empowering our team to achieve this goal with great efficiency.”
Working together with Ooyala, a leader in online video management, SnappyTV has delivered a solution that streamlines how Pac-12 Digital can edit and publish content from TV and live streams to its digital platforms including Pac-12.com, university athletic website, the Pac-12 Now mobile app, social media and Pac-12 Network affiliate partners. The result puts the biggest highlights in the hands of Pac-12 fans quickly, furthering Pac-12’s goal of delivering the most innovative and interactive sports experience available across all channels, particularly leveraging social channels.
“People aren’t watching sports the way they did 10 years ago. They watch something on TV or at the event and immediately want to share that experience on Twitter and Facebook,” said Mike Folgner, CEO of SnappyTV. “Our editing and publishing platform makes it easy for organizations like the Pac-12 to quickly capture, edit and share their content with fans — making sports events and game highlights available to them however and whenever they want to consume it. With our cloud-based solution, Pac-12 editors, editors from the Universities and even fans can edit and publish digital content, changing the way that fans experience their favorite sports.”
How It Works
Using SnappyTV’s cloud-based editing platform, Pac-12 Digital editors can easily cut and edit clips from live TV and web streams of its sports programming — ranging from on-demand games to event highlights to feature stories about Pac-12 athletes, coaches, and universities. Clips can be immediately published to Ooyala’s content management system (CMS) in order to expose that clips to Pac-12 fans. Additionally, because SnappyTV’s tools are cloud-based and easy to use, Pac-12 Digital can empower content creators at each University and even individual fans to clip and share highlights from live streams. With support from more than 20 pieces of metadata within each clip, the solution fully supports the richest video content available, without requiring any additional software. By streamlining the video production and distribution process, the solution makes it effortless for Pac-12 Digital to syndicate streams and clips onto multiple digital channels, maximizing exposure and increasing the audience for its sports coverage.
The Pac-12 solution is fully integrated with SnappyTV’s video production technologies, delivering a wide range of video editing and publishing capabilities, including support for: live video clipping, live video streaming, and live DVR functionality.