Christie to Debut Laser Projection so 3D Doesn't Look 'Too Dark' reports that to address complaints that digital 3D can look too dark, digital-cinema insiders have been exploring the potential of laser projection as a way to get more light onto screens.

Next week, projector maker Christie’s laser technology will be used to screen Paramount’s March 28 release of G.I. Joe: Retaliation at AMC Theatre’s Burbank 16 ETX theater. This is believed to be the first time laser projection has been made available for paying audiences.

G.I. Joe: Retaliation will play in 3D at brightness levels of 14 foot lamberts (ft-L) — along the lines of what is used for 2D — on a 65-foot-wide screen. It is estimated that typical 3D brightness levels only reach 3-4 ft-L.

Noting that 14 ft-Ls 3D is “much brighter than what current technology produces on most screens,” Don Shaw, Christie’s senior director of product management, said, “This test of our laser technology will demonstrate how spectacularly a moviemaker’s vision can be realized when shown at light levels normally only possible for 2D movies.”

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