Phizzle, Bloomberg Sports Launch Strategic Partnership
Phizzle, the fan-centric marketing automation technology company, has announced a data analytics partnership with Bloomberg Sports, founded as a vertical division of Bloomberg L.P. and now part of a joint venture with IMG. The partnership will give Bloomberg Sports access to Phizzle’s proprietary fan centric marketing automation solutions designed to deliver real-time analytics to determine actionable strategies. Phizzle’s business intelligence tools will enable Bloomberg Sports to make better business decisions which require real-time insight into high-volume streaming data sources, current events, and ongoing business processes.
After launching a Beta version of the new Platform in October, the Phizzle Platform is now available for full commercial use and features a proprietary solution called FanTracker. This unique solution tracks interactions across multiple engagement channels, such as SMS, email, loyalty, social media and mobile applications to consolidate consumers into a series of single unified profiles, providing a holistic view of a customer. With the Platform’s innovative ability to develop a 360-degree view of a fan, marketers are now able to monitor, analyze and deliver contextualized experiences to help manage and boost fan retention.
“Phizzle gives us the ability to analyze huge sets of data across all social channels to help us develop the right content for the right fan at the right time – which in turn gives us an edge in the market,” stated Bo Moon, co-founder and EVP of Business and Products at Bloomberg Sports. “Now, we will be able to analyze real-time data and insights in ways we never would have been able to before and act on it, and gauge the impact immediately.”
Bloomberg Sports, the world leader in situational sports data and statistics provides information to sports fans to place bets, as well as providing data to sports teams in preparation for upcoming games. Additionally, Bloomberg Sports delivers Major League Baseball clubs with a secure, virtually unlimited set of analytical functions to assist them in personnel evaluation and game preparation and with a tablet application used by many professional players.
“We’ve spent the last two years listening to our customers tell us that their success is now inclusive of owning all possible fan engagement channels ,” said Ben Davis, CEO of Phizzle. “Our platform provides firms like Bloomberg Sports, the world leader in predicative analytics, with the opportunity to leverage our highly evolved business analysis tools to monitor and manage consumer data from multiple digital touchpoints.”