Barrett-Jackson, Fox Announce Cross-Network Expansion of Scottsdale Auction
Barrett-Jackson, The World’s Greatest Collector Car Auctions, today announced that FOX Sports has expanded its viewership reach for the Scottsdale, Arizona auction to include five channels within its family of networks – in total, there are 36 hours and six-consecutive days of live, high-definition auction coverage starting with FOX Sports 2 on Tuesday, Jan. 14 at 7 p.m. ET. The Barrett-Jackson and FOX partnership and expanded coverage are highlighted by the event’s first-ever appearance on FOX, starting Saturday, Jan. 18 at 3 p.m. ET.
Barrett-Jackson’s 43rd annual Scottsdale auction – held Jan. 12-19, 2014 – will be seen on channels including FOX, the FOX Business Network, FOX Sports 1, FOX Sports 2 and the National Geographic Channel.
“Thanks to our partnership with FOX, Barrett-Jackson’s 2014 Scottsdale auction will be available to tens of millions of new viewers, as our legendary auction expands to an event carried live on nationally broadcast television across the larger platform of the FOX network,” said Craig Jackson, Chairman and CEO of Barrett-Jackson. “Our 2014 Scottsdale auction is shaping up to be our biggest event yet and we’re excited to share this lifestyle experience with new viewers and die-hard enthusiasts nationwide. The collector car industry is evolving and we’re proud to be part of it.”
Barrett-Jackson Collector Car auction will be televised to the largest television audience in collector car auction history. It provides the auction company an opportunity to both reach the already dedicated automotive enthusiast and to introduce its high-energy presentation and collector car lifestyle to a broad new audience.
Executive Producer Rick Miner talked about the auction, and what viewers can expect.
“FOX continues to grow and expand the viewership reach for our Barrett-Jackson programming, including the auction’s first-ever appearance on FOX and the addition of the FOX Business Network to our regular coverage hours – it doesn’t get any better than that,” Miner said. “During our FOX coverage, a series of incredible American muscle cars are set to cross the Barrett-Jackson auction block, immediately followed by ‘Super Saturday’ on the National Geographic Channel, which includes the prestigious Salon Collection, an exclusive collection of rare cars. It will be a great showcase for the hobby.”