USA TODAY Sports Media Group, NeuLion Form Sports Content Partnership
NeuLion and the USA TODAY Sports Media Group have entered into a strategic partnership that will bring NeuLion’s network of sports publishers consisting of more than 170 NCAA digital properties and select other sports properties, to the USA TODAY Sports Media Group.
NeuLion’s network combined with the powerful reach of USA TODAY Sports and its long heritage of college sports coverage, creates a powerful media partnership expected to reach more than 50 million monthly unique sports fans. The collaboration will include shared sales of digital advertising sponsorships, and joint production and syndication of content across NeuLion’s sports network and Gannett’s vast array of sports assets, which includes USA TODAY Sports (print and digital), the Amway Coaches Poll for college football, USA TODAY Sports college sports and special issue magazines, and Gannett’s 81 community newspaper properties and 43 local broadcast television stations.
The combined assets will reach the largest collection of passionate college sports fans on their favorite team’s official website, local newspaper, or local television station, and become the preeminent place for brand advertisers to reach the highly coveted and engaged college fan base.
“NeuLion is a terrific partner for us, and a really great addition to our family of premium digital sports properties,” said Dave Morgan, President of the USA TODAY Sports Media Group. “This partnership provides us with a big opportunity to distribute and co-produce the kind of compelling and engaging content that best serves our passionate college sports audience across multiple platforms, and enables our advertising partners to connect with the most loyal and engaged audiences in sports on their favorite sites and mobile apps.”
“We’re excited about USA TODAY Sports becoming a NeuLion Media Partner,” said Steve Brown, senior vice president of sales at NeuLion. “It’s a fantastic combination that couples the media reach and power of USA TODAY Sports with our leadership in the industry as the frontrunner in the distribution and monetization of digital content.”
NeuLion provides sports publishers with an industry leading technology platform that includes strong content distribution and monetization of content delivered to PCs, smartphones, tablets and other Internet connected devices. NeuLion has created innovative digital experiences that allow sports fans to interact and personalize their experience as they follow their favorite team, club, league or conference. NeuLion’s network reaches over 10MM unique sports fans each month by seamlessly integrating every aspect of an athletic program to grow audience, increase loyalty, and drive digital revenue.
The new partnership kicks off with the start of the NCAA Men’s Basketball Tournament for 2014.