Faroudja’s Bit Rate Reducer Gambit

eetimes.com reports that there’s no end in sight for the consumer’s insatiable appetite for bandwidth. That demand continues to stress transmission networks and storage systems throughout the world.

But what if someone said there’s a way to significantly reduce the bit rate requirements of video content — other than current compression schemes — without damaging the image quality?

That would make people sit up and listen — especially when that someone is Yves Faroudja, a legend in the video industry. Faroudja has been behind almost every video processing and scaling technology development for decades and is a recipient of three Emmy technology awards.

So, of course, everyone in Las Vegas at this year’s NAB (National Association of Broadcasters) Show listened when Faroudja Enterprises, a privately funded startup, trotted out its new technology, a video bit rate reducer designed to provide up to 50 percent reduction in video bit rates without reduction in image quality.

Read more at http://www.eetimes.com/document.asp?doc_id=1321935&piddl_msgid=296667#msg_296667

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