These expanded display characteristics (CEA’s Ultra High-Definition Display Characteristics V2) – voluntary guidelines that take effect in September 2014 – are designed to address various attributes of picture quality and help move toward interoperability, while providing clarity for consumers and retailers alike.

“Ultra high-definition TV is the next revolution in home display technology, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” said Gary Shapiro, president and CEO of the CEA. “These updated attributes will help ensure consumers get the most out of this exciting new technology and will provide additional certainty in the marketplace.”

[Editor’s Note: At the link below, you will find the minimum performance attributes for a TV, monitor or projector to be referred to as “Ultra High-Definition.” Notice that upconversion from standard definition to HD or UHD is NOT required.]

Read more at: http://www.tvtechnology.com/article/cea-uhdtv-is–bit-x/271047