Three Things That Could Derail GoPro

Earlier this week, CNBC reporter Jon Fortt offered some reasons GoPro could be a game changer. It’s rare for a hardware company to reach $1 billion in annual sales, as the camera-maker just has; it’s even more rare for a company of that size to make a profit (as GoPro also does).

The question now is whether founder and CEO Nick Woodman can successfully expand the company from here. GoPro cameras are a hit within the niche action sports community, and they’ve begun to catch on in what’s called the pro-sumer category: that narrow middle ground between consumers and professionals where tinkerers and geeks pay a premium for high quality.


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