David Price Joins Endavo as Director of Solutions, Strategy, and Delivery

Endavo has announced the addition of David Price to the company’s core management team as Director of Solutions, Strategy, and Delivery. Price is a proven technology pioneer who is bringing a vast amount of experience from CNN and other high-tech firms to Endavo, which will translate into greatly improved UX/UI design and solution delivery for Endavo’s OTT video clients and accelerated innovation and evolution of the company’s OTT products, services, and solutions.

Price possesses a unique creative business approach and experience in developing newly emerging, high-impact technologies. After receiving a BFA from the University of Georgia in Computer Graphics and Engineering, he began working with 3D animation systems and joined Alias Systems, a high-end 3D graphics software firm that was later acquired by Autodesk. Alias was directly responsible for many highly innovative movements into realistic and life-like graphics that are used throughout the film and gaming industry today.

Price then took his tech innovation experience to Microleague Multimedia Inc (MMI), a gaming software start-up, where he worked deeply with leading-edge motion capture and 3D technologies for a few years before joining CNN.

At CNN, Price was integral in the development of graphics technologies that became notable acquisitions in the industry. For example, he led early development of real-time 3D maps with a little-known company named Keyhole, which was later acquired by Google and is now more widely known as Google Earth and Google Maps. Price also helped develop post-production editing workflow technologies with Proximity, which was acquired by Apple in 2006, and is now used for Apple’s Final Cut Server video-editing workflow product.  His work history with CNN also included early development of live graphics, template-based workflows, and America’s first  live-rendered 3D news ticker system.

Price soon found himself either directly or indirectly involved with virtually all new technologies coming through CNN and across much of Turner Broadcasting as well. With his sights acutely ahead of the technology, Price led all of the CNN creative groups in their transition from Standard-Definition (SD) to High-Definition (HD) video, followed by development of IPTV-based workflows and then giant TV touch-screens known as  “Magic Walls” used on TV by CNN’s anchors.  Shortly before David left CNN he was helping develop CNN’s cutting-edge iPhone/iOS newsgathering kits, while also piloting field production projects using news-gathering video drones.

As of 2014, CNN Worldwide represented a portfolio of more than two-dozen news and information services across cable, satellite, radio, wireless devices and the Internet, in more than 200 countries worldwide. In the United States, CNN reaches more individuals on television, the web and mobile devices than any other TV news organization. Internationally, CNN is the most widely distributed news channel reaching more than 260 million households abroad. CNN Digital Network is consistently the No.1 current events and news destination on the web. For over 15 years, Price was a key factor in the success of CNN’s adoption and implementation of new digital technologies.

About joining Endavo Price stated, “I could not be happier with the company I now call home. I have the ability to continue to exercise my passion for highly innovative, creative technology and I am working with a team possessing incredible domain expertise in OTT technologies. Endavo is very well positioned for success, having lived and  survived the difficult ‘bleeding-edge‘ cycle of new IP video technology and consumer adoption of connected devices. Endavo now finds itself in the more lucrative ‘cutting-edge’ phase of the technology cycle, ready for the industry’s fast approaching transition onto their existing foundation of professional skills and expertise.“

Endavo Media specializes in powerful enterprise solutions for managing, distributing and monetizing digital media and entertainment media services in the new era of “over the top” TV. As evidenced by recent announcements by HBO, CBS, Dish, and Apple, the OTT market is heating up in 2015. The addition of David to our team to help accelerate our solutions, strategy and delivery could not have come at a better time.

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