ATSC 3.0 Audio: A Big Bet?
TVtechnology.com reports that it’s been nearly two decades since the first version of ATSC 1.0 was adopted, setting the standard for digital television today. With this advancement came additional new technologies to distribute audio and video in digital television, which at the time was the dominant form of media consumption.
Today, there are more mobile devices per household than there are televisions. During this transition for broadcasters, an updated standard is about to be approved that will not only greatly improve the television audio experience, but may provide broadcasters the technology pathway to compete against OTT delivery and reach into the mobile viewership market. The new standard of ATSC 3.0 promises cinematic quality audio and video for home viewing and an efficient enough codec to provide an immersive viewing and binaural audio experience for mobile device users on the go.