NAB 2016

NAB 2016: SAM To Debut New Multi-format Kula Production Switchers

At stand SL1805, SAM (Snell Advanced Media) will show a host of 4K, IP, HDR, and software/virtualization technologies, as well as solutions for monitoring and workflow. Headlining SAM’s NAB offerings this year will be the debut of its new Kula line of multi-format production switchers. 

4K Solutions
SAM’s new Kula switcher range will make its debut at NAB 2016, which breaks new ground with its price point and performance combination, according to SAM.


SAM Kula switcher

Easy installation and set-up means operators can work quickly and efficiently, focusing on creative tasks. It’s capable of 4K/1080p/HD and SD in 1M/E and 2M/E versions, and can handle multiple formats making it both future-proof and adaptable for today’s production environment.

Also on show will be the SAM’s Kahuna range of switchers, suited for larger scale HD, 4K and now IP environments. Kahuna switchers have been used at several live 4K productions, including the UK’s Moto GP at Silverstone and the recent El Clásico soccer match. SAM says it will be making a big 4K sports announcement in the run up to the show.

SAM will also be demonstrating its LiveTouch sports highlights solution, built on the company’s latest generation of 4K production servers, offering replay, slow-motion and editing with no media movements.

SAM’s Quantel Rio color, editing, and finishing system has already been deployed in the high-end post market for 8K finishing. At NAB, SAM will be showing its HDR and Wide Color Gamut features, its brand new interface, enhanced Avid integration and super accurate cloud tracker, ideal for long-form grading sessions in both the TV finishing and high-end post markets.

SAM’s Alchemist XF standards converter will be on display, now offering support for 4K and HDR material and several times faster than realtime processing for HD content. For cost effective real-time 4K conversion SAM is also introducing the UHD1000, the latest addition to the KudosPro signal processing range.

Go! Editing
SAM is introducing an edit timeline to the Go! remote production suite. Desktop, laptop, and tablet users will have access to live and recorded content to build stories, with timeline editing and voiceover. Finished sequences are ready for immediate publishing to social media, web and TV. Projects can be opened and repurposed by any other users.

Go! is for busy content creators on the move. Adaptive streaming works with internet connections at home, office, airport or hotel. Dynamic, flexible infrastructure can support any number of users, so Go! is available to all.

Enabling the IP Transition
SAM’s new IP-Edge takes complexity away from hybrid and pure IP rollouts. Products that are IP-Edge enabled include routers, switchers, IQ processing, servers and playout systems, and IP-Edge closely follows the interoperability goals of AIMS.  One of the first products launched in the IP Edge family is the IQ Edge processing solution, developed to bridge the gap to IP environments by offering a range of image and audio processing capabilities in an integrated package.

SAM offers sophisticated software-driven platforms and going forward, it will transition to a datacenter model for many product offerings. SAM’s CiaB solutions – ICE, ICE IP, and ICE SDC- coupled with Morpheus, Momentum, and SAM’s xFile framework “form a pathway to the future,” according to the company. In response to the growing market demand for adjusting content duration, SAM is introducing Alchemist Kronos which brings Alchemist’s image quality to the application of duration adjustment.

Monitoring and Workflow
SAM’s Media Biometrics will be on show bringing unique capabilities to monitoring. For the first time, automated monitoring can not only understand the quality of media, but that it’s the right media. It’s now shipping in products across SAM’s portfolio including the new Sirius 800 integrated multiviewer that brings sophisticated monitoring capabilities.


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