Rio 2016 News Roundup: Ratings, Social, Advertising, 2020 Predictions, and More

As the Rio 2016 Olympics came to a close, the media industry lit up with reviews of NBC Olympics’ coverage of the Games, viewership and ratings breakdowns, investment and strategy analysis, and predictions for what is to come in 2018, 2020, and beyond. Here is a brief roundup of this week’s Rio 2016 news.

  • Lessons From Rio, as Live Events Make the Leap to Streaming (NY Times)
  • NBC’s $12 Billion Olympics Bet Stumbles, Thanks to Millennials (Bloomberg)
  • The #Rio2016 Twitter data recap (Twitter)
  • Facebook Touts 1.5B Interactions for its Rio Olympics (Mashable)
  • With Audience Shrinking, NBC Looks Cautiously to Olympics in Asia (NYT)
  • NBC Offers Makegoods as Games End Down (MediaLife)
  • How Rio Ratings Surprised NBC and Will Impact Future Olympics (Variety)
  • Olympic Channel Officially Launches (TVTechnology)
  • NBC Argues Millennials Did Watch the Olympics—Just Not All on Traditional TV (WSJ)
  • NBC Wraps Up Rio With Lowest Primetime Summer Olympic Rating Since Sydney (SBJ)
  • Olympic Athletes Score Big TV Results For Home Markets (MediaPost)

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