Register Now: Industry Vet Chris Russo’s ‘The Digital Transformation in Sports’ Course at NYU SPS

This fall, the NYU School of Professional Studies is offering a five-session evening course entitled “The Digital Transformation in Sports” presented by industry leader and digital sports innovator Chris Russo. As new digital platforms and technologies are transforming the business of sports, this course will examine the role and impact of technology on sports leagues, teams, media companies, sponsors, and a wide range of other players in the sports ecosystem.

Chris Russo

Chris Russo

“The goal of the course is to enable sports professionals to better monetize digital assets, deploy new technologies that enhance fan engagement and assess upcoming digital trends to stay ahead of the competition,” says Russo. “We’ll also introduce attendees to new new companies that are positioned to change the sports landscape.”

Russo brings unique expertise to the course, having served as head of digital media for the NFL, VP of marketing for NBC, and founder/CEO of Big Lead Sports. He is currently a managing director at investment bank Houlihan Lokey, focusing on sports and media transactions.

Russo personally developed the course curriculum leveraging his industry background and teaching experience as an adjunct instructor at the NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business. He is a graduate of Northwestern University and the Harvard Business School.

The five-session evening course for industry professionals will address:

  • Emerging television business models, including over-the-top (OTT) networks
  • Digital fan engagement via social media and mobile content consumption
  • Fantasy sports, eSports, and the future of sports gambling
  • Advertising, sponsorship, and brand activation in the digital age
  • Sports data, analytics, and next generation statistics
  • Entrepreneurial sports ventures and start-up companies

Dates: Five Monday Evening Sessions – October 17, 24, and 31; November 7 and 14
Time: 6:30 p.m. – 9:00 p.m.
Location: NYUSPS, 7 East 12th Street
Tuition: $2495

To register, call 212-998-7150 or visit:

For more information, contact [email protected]

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