NCTA Closes Door on INTX Expo
TVtechnology.com reports that for the first time in 65 years, NCTA will not be hosting an annual trade show, as its President and CEO Michael Powell has announced in a blog post that the association has decided to end the INTX: Internet & Television Expo. As a result, the previously scheduled INTX event for April 2017 in Washington will no longer take place.
This news comes a little more than a week after the association changed its brand to NCTA – The Internet & Television Association. This decision to end INTX events is another step in the association’s evolution, according to Powell. “In a space marked by innovation and disruption, an organization must have the courage to make more dramatic transformations if it truly wants to adapt and remain a leading voice.”