Fans Set Wild Card Game Consumption Marks Across MLBAM’s Digital Platforms

During the dramatic final inning victories of the American and National League Wild Card games, baseball fans around the world set numerous consumption marks across MLBAM’s digital platforms, including a Wild Card record 80.5 million live minutes consumed as measured by Live Digital Data Ratings (LDDR).

MLBTVThis year’s total minutes consumed record represents a 123% increase from last year’s two Wild Card games (35.9 million). In addition, the award-winning At Bat mobile app registered a Wild Card record 14.2 million app starts over the two days.

LDDR, which began in 2015, analyzes live consumption across MLBAM’s flagship consumer digital products, MLB.TV and At Bat, as well as its multi-platform Gameday pitch tracking application exclusively during the live game window.

Through MLB.TV and At Bat, MLBAM’s Emmy Award winning technology infrastructure delivers live baseball games across a complex diverse set of format technologies, including more than 10,000 permutations of devices, platforms and operating systems.

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