NFL Films, NextVR To Produce Postgame Virtual-Reality Highlights for Three Games
Continuing to push into the world of virtual reality, the NFL is partnering with NextVR to produce 10-minute postgame VOD VR segments featuring highlights from three 2016 NFL regular-season games. The content, which will be will be available for free to fans worldwide on a VOD basis shortly after the games’ conclusion, will be produced by NFL Films and NextVR at one game per week, beginning with the San Francisco 49ers at Arizona Cardinals game on Sunday. This is the NFL’s second VR deal in as many weeks after announcing a VR partnership with Google on a nine-part series that goes behind the scenes on game day.
NextVR will work alongside the award-winning team from NFL Films, relying on its experience and access to deploy NextVR’s virtual-reality cameras throughout each stadium to capture immersive views of NFL action. The VR productions will take place at the San Francisco 49ers at Arizona Cardinals game on Nov. 13, the Chicago Bears at New York Giants on Nov. 20, and the New York Giants at Cleveland Browns on Nov. 27.
The approximately 10-minute virtual-reality experiences will be hosted by veteran broadcaster Danyelle Sargent and 13-year NFL veteran Ephraim Salaam from the site of the game, providing expert commentary alongside game highlights in virtual reality.
“Virtual reality is a rapidly evolving technology, and this is a great opportunity for the NFL to continue experimenting with the capabilities and distribution of VR experiences,” says William Deng, director, media strategy and business development, NFL. “We’re excited to work with NextVR to bring this first-of-its-kind experience to our fans.”
“Adding the NFL to our growing portfolio of content partnerships further validates our unmatched technology and our ability to deliver an incredible virtual-reality experience to sports fans,” says NextVR Executive Chairman Brad Allen. “NFL fans are constantly craving more football, and this partnership will meet this demand by delivering an unprecedented virtual-reality experience to fans both in the U.S. and around the globe.”
The news comes on the heels of the NFL’s recent deal with Google to present an NFL Films-produced nine-part series that gives viewers a 360-degree perspective of life on NFL game day. The first episode of the virtual reality series will be available to watch via the NFL channel on YouTube on Thanksgiving Day. Later this year, episodes will also be available via the NFL VR app designed for Daydream, Google’s mobile VR offering, along with other immersive content experiences. The NFL Films series is currently in production and being shot using Jump, Google’s 360-degree camera and capture system.