Panasonic Partners With LAFC for New Banc of California Stadium

Panasonic Enterprise Solutions Company has partnered with the Los Angeles Football Club (LAFC) as an official launch partner and digital solutions provider for the Club’s highly-anticipated 22,000-seat Banc of California stadium. Panasonic Enterprise Solutions is a leader in implementing advanced technology solutions serving both sports and entertainment industries. LAFC and Panasonic’s relationship will usher in a new era for soccer-specific stadiums by providing the most technologically-advanced stadium in the MLS.

Over 15,000 square feet of LED video display signage will enhance the fan experience in the stadium and surrounding entertainment district, including digital billboards along the freeway. The main video board in the stadium will measure approximately 129 feet wide by 29 feet high, and will feature 16mm SMD LED video technology for high-resolution viewing clarity.

“We couldn’t be more excited to partner with Panasonic who shares our mission to both excite, engage and entertain our fans and players in our new stadium,” says LAFC Club President and Owner Tom Penn. “Panasonic will help bring our stadium life with its digital displays surrounding the pitch and will provide the most technologically-advanced soccer stadium in the MLS to the heart of LA.”

“Panasonic genuinely values being the principal provider of the technology and fan engagement solutions for several stadiums in Major League Soccer, and the addition of our partnership with LAFC on their new stadium is truly an honor,” says Don Szczepaniak, Executive Vice President, Sensory Solutions, Panasonic Enterprise Solutions Company. “It is our mission to provide solutions to the team that enables them to bring about an entirely new experience that will entertain and excite their fans.”

Set to take the pitch for its 2018 inaugural season, LAFC and its 22,000-seat Banc of California stadium will be the centerpiece of a $350-million complex that will also include a large community plaza, restaurants, and retail on the southwest corner of Exposition Park. Concerts, festivals and other community events will also be hosted at the new venue.

“We look forward to enhancing the fan experience with the most LED video display technology installed in a U.S. soccer venue, and we couldn’t be more excited to be partnering with an industry leader in Panasonic,” says Jamie Guin, SVP of Corporate Partnerships for LAFC.
LAFC kicked off 2017 by uniting over 2,000 fans at the stadium construction site and providing supporters with a once-in-a-lifetime, first-ever opportunity to make their mark in the concrete that will be the foundation and heart of the stadium. Last year, the Club reached several key milestones, including kicking off the year with the official crest and Club color unveiling for fans and city leaders; scoring a tremendous victory for the Club, its fans and the people of Los Angeles by securing unanimous approval from the Los Angeles City Council on the stadium’s Final Environmental Impact Report; embarking on a historic groundbreaking ceremony with hundreds of Club supporters; announcing its official stadium naming rights, Banc of California stadium; completion of demolition of the Sports Arena and commencing construction with the first of many foundational concrete pours; and proudly announcing a multi-year partnership with United Soccer League’s Orange County Blues FC in order to further enhance professional player development and create a pipeline for players who show promise to join the LAFC team.