Daktronics, DROPIT Partner Up to Create In-Stadium Return on Sponsorship, Increase Fan Engagement
Daktronics and DROPIT debuted their partnership, which brings fans, sponsors, teams and venues together in an engaging and meaningful way, during two Cactus League Spring Training games in March. In collaboration with Peoria Sports Complex in Phoenix, DROPIT ran eight 60-second reverse auctions – where prices go down instead of up. The first bidder wins on Daktronics displays for a variety of prizes, including a 2017 Mitsubishi Outlander Sport and a 2017 Ducati Panigale 959.
“We worked with the DROPIT team, integrated with Daktronics displays, to enhance our fan experience with some in-game auctions and it’s been a great activation for our sponsors,” says Nick Long, Peoria Sports Complex sales and sponsorship coordinator. “The new technology we installed in 2017 provides us the chance to do some new things technology-wise and executing the in-game DROPIT auctions is a great start.”
The integration of DROPIT’s patented technology to engage fans with mobile devices for 60-second reverse auctions with Daktronics LED video technology is introducing a new way to help teams and venues create in-stadium return on sponsorship while increasing fan engagement. Although it does, the auction is not intended to generate immediate revenue for the brand. The value comes in increased revenue generated post-game day as a result of valuable purchase intent data gathered throughout the process.
Our venues and teams are hungry for interactive content, and DROPIT offers an ideal opportunity to better engage with fans, given the quick breaks in action during games,” says Josh Howardson at Daktronics, “The DROPIT platform can be easily integrated across the hundreds of professional and collegiate global venues we operate within, and we’re excited to partner with DROPIT to bring a game-changing experience to fans.”
“Fan engagement is an overused term in the sporting industry; everybody is talking about it, but nobody can clearly define what it means. DROPIT combines technology with psychology to create a truly immersive fan experience that we measure with data. We gather data that teams, venues and sponsors currently have no access to, all while creating adrenaline-pumping brand loyalty from fans,” says Brendan Howell, COO of DROPIT. “For teams, attracting and retaining sponsors is a competitive business. As sponsors become savvier and rely on technology to measure returns, teams must deliver real, measurable value. DROPIT provides teams with an edge over the competition in this space.”