Sports Venue Production Summit: New York Giants’ Don Sperling on Building Content To Celebrate Historic Moments

Industry vet shares tips for access and leveraging sponsor relationships when covering milestone moments

Whether a team is in the midst of a championship run or the anniversary of a legendary moment in history is approaching, video-production personnel at professional sports teams often use the opportunity to build special content to entertain and engage with both fans and sponsors.

At SVG’s Sports Venue Production Summit in Atlanta, Don Sperling, VP/executive producer, New York Giants Entertainment, talked about his strategy for celebrating milestones and his thoughts on the new Mercedes-Benz Stadium, a venue where his team will play at for the first time next season.

For more video interviews and highlights from all SVG events, visit SVG On Demand.

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