The Players’ Tribune Announces ‘Off the Track’ Video Series
The Players’ Tribune (TPT) announced a new video series, Off the Track, presented by Toyota. Off the Track consists of videos featuring three Toyota drivers from three different circuits: Daniel Suárez (NASCAR), Antron Brown (NHRA) and Frederic Aasbø (Formula Drift). The series will run on both TPT and the driver’s social media channels.
Episodes will take viewers inside the drivers’ helmets, focusing on everything from their inspiring journeys and lives outside the circuit to their race-day preparations and the actual competitions. Using TPT’s trademark POV style, the drivers speak honestly, candidly, and directly to their fans, sharing stories about how they overcame the adversity and obstacles they
The series premieres today with a gripping POV video from Suárez about his experiences racing in his home country of Mexico and his emotions ahead of his sophomore season in the Monster Energy NASCAR Cup Series. The two remaining videos are slated to air in May.
“Toyota is proud to partner with TPT on the first-ever series ‘Off the Track’ to offer an authentic glimpse into the lives of these Toyota drivers, including candid conversation about the challenges they have overcome and what inspires them to be the best they can be – this is a side of them we don’t often get to see,” says Vinay Shahani, vice president, integrated marketing operations, Toyota Motor North America.
“Using one of TPT’s most popular editorial formats, Off the Track features truly personal and compelling narratives that have gone untold from three incredibly talented Toyota drivers,” says David Roter, head of global revenue and partnerships at TPT. “These authentic stories humanize the drivers and provide fans with a real look at their lives both on and away from the track. We’re proud to partner with Toyota to help amplify their brand ahead of some of the year’s biggest races.”