ESPN, FC Bayern Munich Sign Content Sharing Agreement
ESPN has reached an agreement with FC Bayern Munich for rights to use and share content directly from the German club across its digital and linear platforms.
Through this agreement, Bayern Munich, the most successful club in German history, will make available its content – behind-the-scenes video, access-driven features, pre- and post-match reports, press briefings, team travelogue, and more – for use across a myriad ESPN programs in the United States, Canada, throughout Latin America and the Caribbean.
“As one of the most successful clubs in European Football, FC Bayern Munich is a dominant global brand in the sport,” says Scott Guglielmino, ESPN Senior Vice President, Programming and Acquisitions. “This agreement provides ESPN with access to original content directly from FC Bayern and will allow us to better serve football fans throughout the year.”
“ESPN is one of the world’s leading sports entertainment companies with an impressive audience,” Rudolf Vidal, FC Bayern Munich President of the Americas, says. “Since opening our first international office in the U.S., our mission has always been to bring the club closer to followers across the Americas, and ESPN’s reach and storytelling is an ideal platform to connect and service our family of fans.”
Video from FC Bayern Munich will be available on ESPN’s English-language studio programs, digital and social media platforms, such as SportsCenter; ESPN FC, the daily global soccer news, information and analysis program available in the U.S. on the company’s leading digital platforms, including the new ESPN+ streaming service, the ESPN App and ESPN.com.
ESPN Spanish-language programs including SportsCenter, Fuera de Juego, Jorge Ramos y su Banda, Fútbol Picante, Los Capitanes, Nación ESPN, and more, will also have access to the video content created by Bayern Munich for Spanish-speaking fans in the U.S. and throughout Latin America.