SmartCart SVX, SmartPad Allows Comprehensive Location for Production Needs
SmartCart SVX, a mobile daylight touchscreen broadcast system, is developing in two directions. The first sees its functionality continue to be enhanced.
“There’s also the uptake in a variety of production applications that change as conservative production models are challenged or augmented by more adventurous producers responding to the new more demanding audiences,” says CEO Gil Cowie. “What it provides to sports producers is a safe, secure, and proven route to introduce innovative elements into their coverage.”
“Importantly, what we offer is the prime product alongside all our operational and production experience — including training, assistance, and guidance with developing suitable content to take advantage of the medium for any given scenario,” he says. “The technology on its own will not win fans on to a channel.”
In a rapidly changing broadcast sports environment, with lower budgets per event and cutbacks, Cowie believes that producers are demanding more production value for less.
“That’s exactly what we strive to deliver for our clients, and to provide that rolled into seamless turnkey provision and support throughout,” Cowie says. “SmartCart SVX and SmartPad Pro are primarily production tools without the usual integration, technical set-up, troubleshooting, and logistics headaches. We’re essentially a ‘one stop shop’ for aspiring sports producers, whether it be in the conventional broadcast sports or in the OTT space. We open up new opportunities for increased fan engagement and understanding of the game.”
According to Cowie, feedback from fans has been very positive — in addition, he notes that SmartCart SVX and SmartPad are also powerful sponsorship tools.
“The opportunities are currently opening up for OTT clients to raise the bar and deliver production quality differentiators and on the spot live interaction from the venue at attractive cost levels while keeping costs and resources well under control,” Cowie concludes.