Super Bowl LIII

Daktronics' Decked Out Halo Display in Mercedes-Benz Stadium To Take Part in Super Bowl LIII Hype

When the best football teams from each conference collide in Atlanta, Georgia, for the biggest game of the year, Daktronics will have a hand in creating the atmosphere and experience for everyone in attendance. This year, Mercedes-Benz Stadium will host the New England Patriots and the Los Angeles Rams to see who will be crowned champion.

The league‘s newest venue features 16 LED displays totaling 83,500 sq. ft. installed by Daktronics, including the world’s largest video scoreboard, the Halo Display. The Halo, measuring 58 ft. high by 1,075 ft. round, is large enough for a helicopter to fly through and the length of three football fields when rolled out.

A massive mega column display, a curved triangle-shaped feather wall display, narrow pixel pitch displays in club areas and 3,100 linear feet of ribbon displays highlight the uniqueness of technology throughout the venue.

“This year’s game is a big one for Daktronics as we’ve had equipment in use at 15 straight championship games for professional football,” says Daktronics Vice President of Live Events Jay Parker. “The LED displays being used at Mercedes-Benz Stadium total the most square footage of any stadium in the world to provide the best game-day experience possible for fans and viewers. We’re proud to be a part of helping enhance the biggest moments in sports as this game will feature the largest video scoreboard at the biggest football game of the year.”

A game of this magnitude requires extra attention in both preparation and game-day support. As such, Daktronics will have four display technicians and two control room technicians on site for the event. This includes pre-event checks and game-day support from the company’s services division.

“We’ve become accustomed to supporting the most watched, highest profile sporting events year after year,” says Daktronics Vice President of Services Sarah Rose. “With people on site, it really is a benefit to our customers that many people might not think about when purchasing a display. We’re always available to ensure everything runs as expected, and this weekend we’ll be at Mercedes-Benz Stadium to do just that.”

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