PGA Tour, Xumo Expand Digital Deal to Distribute More Than 175 Hours from 23 Events
The PGA Tour has renewed and expanded its partnership with Xumo for streaming tv and digital entertainment.
In 2019, the expanded partnership will see the Tour distribute more than 175 hours of live Featured Holes coverage on Xumo from 23 events in addition to expanded highlights, player interviews and tournament recap shows. Fans can expect live Featured Holes coverage from tournaments such as THE PLAYERS Championship, the Memorial Tournament presented by Nationwide and the FedExCup Playoffs.
In March 2018, the Tour and Xumo announced the first ad-supported PGA Tour “OTT channel” on smart TVs. The channel provides viewers live and video-on-demand programming, direct from the leading OTT platform across the connected television ecosystem. The PGA Tour’s channel on Xumo is available on LG’s Channel Plus service, exclusively powered by Xumo on channel “IP-750,” and across the Xumo distribution network, including Hisense, Sharp, VIZIO and Panasonic connected devices, making Xumo available in over 35 million U.S households.
“The sports genre on Xumo has experienced explosive growth, and with the addition and expansion of the PGA Tour’s content and channel on Xumo, we’re able to deliver even more LIVE and catch-up programming that fans demand,” said Stefan Van Engen, senior vice president, content programming and acquisitions at Xumo. “In fact, Xumo saw a 65-percent increase in on-demand viewing in Q3 of 2018 alone as viewers re-lived full tournament recap experiences leading up to the Tour Championship last September.”
“As we strive to provide PGA Tour fans with content wherever they are, Xumo has been a great distribution partner,” said Luis Goicouria, the PGA Tour’s senior vice president of media. “Our fans have shown they love the opportunity to consume Tour content on their big screen in a new, curated, lean-back way.”