Game Changer MVP Gives KISS Farewell ‘End Of The Road’ Tour the Filter Fan Cam Treatment

Currently underway, the final tour for the legendary band KISS, the “End Of The Road” tour, has begun featuring Game Changer MVP’s “Filter Fan Cam” technology and is set to continue to do so throughout its remaining shows. With over 80 stops remaining on the world-wide schedule, from North America to Europe to New Zealand, each show is set to utilize the “Filter Fan Cam” for pre-show entertainment and between acts prior to the band taking stage. Fans in attendance will enjoy specially-designed custom face paint filters representing each of the four bandmembers.

“It is an honor to help provide KISS fans all around the world with the best in entertainment experience during the Hall of Fame band’s final tour ever,” says Matt Coy, chief operating officer of Game Changer MVP.

The complete remaining schedule for the “End Of The Road” tour, which began earlier this year, to wrap up the band’s 45-year career is available at its official website The partnership continues Game Changer MVP’s reach across the entertainment landscape and marks the company’s first such music tour partnership with a performing act.

One of its most popular offerings, Game Changer MVP’s “Filter Fan Cam” software capitalizes on the success of popular social media apps in use today by applying photo filters to live shots of fans during events. The interactive technology features facial recognition tools designed specifically for video board integration as live cameras capture fan images and integrate the creative filters seamlessly for display with zero delay. Applying the interactive filters to live shots has helped numerous organizations and events take their fans’ experience to a new level of engagement and entertainment.

The announcement continues Game Changer MVP’s presence in the music industry, having also provided its “Filter Fan Cam” for the 2018 iHeartRadio Jingle Ball Tour this past winter and continues an eventful year for the company. Other premiere events featuring its enhanced entertainment offerings this year have included the 2019 San Antonio Stock Show & Rodeo, the 2019 VRBO Citrus Bowl, the 2019 PBR “Unleash The Beast” tour and ESPN’s X Games Aspen. Over the course of 2018, Game Changer MVP partnered with several premiere events to provide its in-venue fan entertainment offerings, including the NHL Stanley Cup Playoffs, NBA Playoffs, 2018 MLB All-Star Game, Formula One’s 2018 Mexican Grand Prix, 2018 Australian Football League Grand Final, 2018 Calgary Stampede and X Games Aspen, Minneapolis, and Sydney.

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