Basketball Hall of Fame Selects Imagination Park’s Augmented-Reality Solution
Imagination Park Entertainment will provide an augmented-reality experience to the Naismith Memorial Basketball Hall of Fame as part of its fundraising initiatives via the company’s XenoHolographic product suite. The Basketball Hall of Fame is the first sports museum to license Imagination Park’s XenoHolographic solution, and supporters of the Hall of Fame will be able to see Hall of Famers deliver a personal message about the Hall via their phones.
According to Scott Zuffeleto, VP, philanthropy, Naismith Memorial Basketball Hall of Fame, Imagination Park created an AR platform that allows the Basketball Hall of Fame to easily manage its AR fundraising programs internally and keep content fresh and up-to-date.
Imagination Park CEO Alen Paul Silverrstieen says the company is honored to be selected by the Basketball Hall of Fame to provide AR as a function of its fundraising campaign.
“It will feature some of the greatest basketball stars in history as AR holographic experiences,” he explains. “This fundraising campaign will expose a significant number of sports fans to the XenoPlay mobile app and provide fans with a fun interactive way to assist the Hall of Fame in achieving their fundraising goals this year.”
With the platform, the Naismith Memorial Basketball Hall of Fame (or any museum) can develop interactive AR content to measure and understand how donors engage with their fundraising programs using mobile devices. They can use this information to further develop or refine campaigns, redeploying through their preferred channels.
To get a better sense of what the fans will see, download XenoPlay from your app store and check out the demo on www.imaginationpark.com.