V-Nova Becomes Latest Member of the Advanced Television Systems Committee
V-Nova has become a member of the Advanced Television Systems Committee (ATSC) – the international non-profit organization that develops digital television standards.
ATSC is currently focused on the commercial rollout of its 3.0 specification for digital terrestrial broadcasting. It represents the standardization of a decade of technology advancement for how TV services are delivered, including addressing the convergence of broadcast and OTT features and benefits.
V-Nova is widely respected across the industry for its unique video distribution technology PERSEUS Plus, a compression approach that enhances the visual quality and computational performance of any existing codec such as AVC/h.264, HEVC, VP9 and in the future AV1. A broad range of existing players and set-top-boxes can be software-updated to support the low-complexity PERSEUS Plus enhancement for the best possible video quality and power consumption on devices.
“Joining the ATSC further strengthens one of our primary missions, which is to work extremely closely with all leading standard bodies and industry peers to drive the innovation and adoption of next-generation video and imaging compression technologies,” said Guido Meardi, CEO and co-founder, V-Nova. “In combination with our active work with MPEG and SMPTE, we’re excited to collaborate intensely with the ATSC group to advance terrestrial digital television broadcasting and media services.”
ATSC 3.0 enables technical advances for the broadcast industry and their customers. As a codec company that delivers improvements across the media ecosystem, V-Nova’s drive to develop the best compression techniques to improve services aligns perfectly with the ATSC’s multiple aims.
“ATSC 3.0 is specifically designed to be future-proof and incorporate continuous technological evolutions.” continued Meardi. “We intend to contribute greatly towards this future innovation and help the group to deliver ever-improving experiences for viewers.”