Cisco Helps Sports Broadcasters Reimagine Content Workflows

The Sports Video Group is pleased to welcome Cisco as a corporate sponsor.  The company was founded in December 1984 by Leonard Bosack and Sandy Lerner, two Stanford University computer scientists who pioneered the concept of local area networks using multi-protocol routers. Today, Cisco is a worldwide leader in IP networking, specializing in using technology to create a world of potential. With a portfolio that spans networking hardware, software, cyber security, telecoms and IT, Cisco innovates and evolves with the needs of business.

“It’s an exciting time to be in Sports Broadcasting technology and Cisco is thrilled to be a member of SVG,” says Patrick Murray, Cisco Director for Media and Entertainment. “Technology advancements have seen many firsts in Sports broadcasting. From goal-line technology, to performance tracking, to instant replay, to virtual imaging, to streaming games and stats to any devices, technology innovations have forever changed Sports Broadcasting.”

IP-bases technologies are threading into the Sports Broadcasting supply chain fast. This transition to IP infuses flexibility and collaboration power to everything – allowing sports broadcasters to reimagine their content workflows, from transport through the broadcast data center to the fan’s screen of choice. All to bring a stellar experience wherever the fan chooses to enjoy content.

The shift to IP is inevitable, unstoppable, and ultimately the force that will offer fans new ways to experience the sports they love. With IP amazing things can happen. Content can be reviewed anywhere. Assets, data, and resources can be allocated wherever and whenever they are needed. Storage and processing that are limitless.

“Cisco is deeply committed to IP and this industry transition is where we excel.” continues Murray, “Our commitment extends to Sports Broadcasting, were we are applying cutting edge technology to seize opportunities and accelerate ideas to audiences. We look forward to working with the Sports Video Group.”

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