Viz Social Allows for Visualized Storytelling of Social Media Content
Vizrt has announced the release of Viz Social, a cloud-based subscription service. Viz Social allows editorial staff to moderate and curate social media content for broadcast in new and truly innovative ways. Delivered in collaboration with audience engagement specialists Never.no, Viz Social connects directly with data fields in popular Vizrt graphics tools, allowing broadcasters to tell stories driven by social media content, curated on the fly. Real-time graphics workflows are enhanced by Viz Social, adding another incredibly powerful and inexhaustible data feed for intelligently curated storytelling.
“Broadcasters today need tools that make it easier to work efficiently with social media content that provides access to breaking news, as it frequently does,” says Helen Blackburn, Viz Social product manager at Vizrt Group. “Viz Social combines leading edge mapping of collected social media content from Never.no with the most flexible and visually compelling graphics platform in the world, so torrents of social media content can be tamed and used to tell stories that are clear, concise, and up to the minute.”
Audience engagement on a personalized level
Viz Social lets customers search and monitor conversations on Twitter, Facebook, Instagram, YouTube, and RSS feeds in order to quickly track and respond to content as it develops in the online sphere. Filters and moderating techniques can be applied to send the most relevant and compelling content to air through content mapped directly to Vizrt scenes and tools, allowing storytellers to create stories that engage audiences in unprecedented ways. The quality of the experience for both the audience and online participants is assured by powerful inline compliance tools in Viz Social.
Interactive audience engagement tools allow immersive conversations to play out with the audience across primary and secondary screens in real-time.
“This new partnership integrates our next-level social media monitoring, search, and aggregation services, and audience interaction capabilities with the raw data visualization power of Vizrt’s real-time graphics platform,” says Scott Davies, CEO, Never.no. “By collecting and visualizing social media and live interactive content, Viz Social engages audiences in ways they’ve never experienced before.”