NBC Sports Grabs Most-Watched Non-Indy 500 Race Since 2016

NBC Sports’ presentation of the NTT INDYCAR Series Genesys 300 on NBC in primetime on Saturday night is NBC Sports’ most-watched INDYCAR race on record and the series’ most-watched race since 2016, excluding Indy 500s, according to Fast National data provided by The Nielsen Company and digital data from Adobe Analytics.

The season-opening race of the 2020 season from Texas Motor Speedway on NBC (8-10 p.m. ET) averaged a Total Audience Delivery of 1.285 million viewers to rank as the most-watched non-Indy 500 INDYCAR race since the 2016 Dual at Detroit Race 2 on ABC (1.397 million viewers).

Saturday night’s race on NBC surpassed last year’s Road America race (1.110 million TAD) to rank as NBC Sports’ most-watched INDYCAR race on record and was up 38% vs. last year’s average viewership on NBC, both excluding the 2019 Indy 500.

Saturday night’s race on NBC also delivered INDYCAR’s most-watched season-opener since 2016 (St. Pete; 1.391 million viewers; ABC). The race produced a 0.82 HH rating.

Indianapolis led all local markets with a 4.36 HH rating. Following are the top local markets from Saturday’s race:

  1. Indianapolis 4.36
  2. Orlando-Daytona Beach 2.11
  3.  Columbus, OH 2.07
  4. Salt Lake City 1.81
  5. Denver, West Palm Beach 1.57
  6. Dallas-Ft. Worth 1.50

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