Mediapro Canada Chooses 1SPORTS for CPL’s Island Games Tournament in Indian Subcontinent
MEDIAPRO Canada has sealed a distribution deal with 1SPORTS, the pay-TV sports in the Indian subcontinent, for coverage of the Canadian Premier League’s Island Games tournament currently taking place in Charlottetown, Prince Edward Island. The channel will air every game from August 20 through to the finals in the coveted 10 pm slot, allowing for primetime coverage of Canada’s top-tier professional men’s league across the region.
The move brings the Canadian Premier League to one of the world’s largest television markets, and one where soccer is becoming increasingly popular – both the Premier League and Spain’s LaLiga have large, devoted followings, and the AIFF, the Indian national soccer association, has stated that its goal is to ensure that the men’s national team qualifies for the 2026 Fifa World Cup.
The increasing exposure of the CPL worldwide is part and parcel of Mediapro’s commitment to bring unparalleled production quality and distribution expertise to Canadian soccer, to continue building on the unprecedented momentum the sport is experiencing in Canada as the country looks to 2026 when it will co-host the FIFA World Cup with the U.S. and Mexico.
1SPORTS, operated by Indian media company LexSportel Vision, is carried on several of India’s largest cable and satellite pay-TV platforms, including DTH platforms Tata Sky (India’s largest), DishTV and Videocon D2H – all also available in Nepal and the Maldives. The CPL will also be available through LexSportel on Dialog TV, Sri Lanka’s largest pay-TV operator.