Red Bee Adds We Own the Night TV – On Demand to OTT Platform
Red Bee Media is delivering its managed OTT services for the newly launched on-demand version of We Own the Night TV, the Dutch TV format providing live DJ sets of electronic dance music. We Own the Night TV – On Demand launched on September 1, offering pay-per-view sets by international A-list DJ’s such as Blasterjaxx, Bassjackers, and Julian Jordan. The service was created as a response to the widespread cancellation of live events in the wake of the coronavirus pandemic.
“The coronavirus pandemic has had a major impact on the dance industry with promoters, suppliers, and artists seeing their revenues disappear into thin air”, says Wilco Jung, creator of We Own the Night TV – On Demand. ”The goal is to re-establish the artist-fan connection by providing world-class beats to their homes. Using OTT this way is something unique in our industry and Red Bee enables us to do it. Our setup is pandemic proof and will generate necessary and fair income streams for all parties involved, while providing home party fuel for fans worldwide, now and long into the future.”
We Own the Night TV – On Demand is based on a pay-per-view model where audiences pay a small sum for the sets they watch, rather than paying a monthly fee. The content includes sets from established DJ’s with a large fan base, as well as rising stars looking to reach a bigger audience.
“The dramatic effects of the coronavirus pandemic, with a lack of live events, has created a large interest from the cultural sector to provide live and on-demand content directly to fans,” says Josbert van Rooijen, Head of Market Area Benelux, Central & Eastern Europe, Red Bee Media. “We Own the Night – On Demand is a great example of how media and entertainment companies of all sorts and sizes are re-thinking their business model and how they reach audiences. We are happy to be part of this venture and hope people will enjoy the music!”
New live sets on We Own the Night TV – On Demand are published on a weekly basis and can be purchased for only $2.35 per set.