Newsmax TV Taps Primestream Xchange and Media IO to Drive Seamless End-to-End Production

News and television broadcaster Newsmax TV has selected a comprehensive media asset management (MAM) and video recording/playout infrastructure based on Primestream’s Xchange and Media IO software solutions. Linking Newsmax facilities in New York City and Boca Raton, FL, the Primestream solutions bring new efficiencies to Newsmax local and remote video operations that enable full-HD broadcasts with high quality and flexibility.

“Primestream is well-known as a premier provider of asset management and automation software solutions for media production, and its solutions were the ideal choice for our operation,” says Walter Raps, senior vice president, broadcast operations and engineering, Newsmax TV. “Compared with other products in the market, Primestream offers outstanding software agility, the most powerful tool set, and the most seamless integration with other systems — all of which will allow us to go to the next level with our broadcast and distribution services and reach ever-broader audiences.”

Founded in 1998, Newsmax serves Americans and global readers seeking the latest in current events, politics, world news, health, finance, and more. Newsmax TV, its cable news channel, is carried in close to 70 million U.S. MVPD homes while being available free through 150 million OTT devices and platforms.

The Newsmax Primestream solution is anchored by the Xchange enterprise MAM platform, which enables production teams in New York City and Boca Raton to collaborate on media assets and distribute content both online and over the air. Integrated with the Newsmax NRCS, Media IO enables simultaneous recording and editing of content from both IP and SDI sources for fast and easy real-time transcoding that enables the integration into live production workflows.

“It’s an honor to be working with Newsmax, one of the most successful and up-and-coming independent news channels in the U.S.,” says Claudio Lisman, president and CEO of Primestream. “ already ranks consistently as one of the country’s most visited news websites, and we’re proud to be a part of their strategic plan as they continue to grow and expand market share. By placing their confidence in Primestream, Newsmax has offered strong validation of our market-leading position as a premier software technology provider for broadcast news and digital media operations.”

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