Bleacher Report, NFL Films Team Up on New ‘B/R Gridiron All You Got’ Series
Turner Sports’ Bleacher Report will debut a new content series in partnership with NFL Films called B/R Gridiron All You Got that turns traditional game highlights on their head for a mobile-first fan base. The series will intersperse critical gameplay footage from the field, player reactions on the sidelines and fan-driven user-generated content (UGC) to deliver a holistic new viewing experience for young, digital-native audiences. The series will debut Jan. 13 on the Bleacher Report app and on B/R Gridiron social channels.
Over a span of five intense weeks, episodes will lead fans on an emotional odyssey that explores the soaring highs and sinking lows of the NFL Playoff experience in under 10 minutes, with each episode fueled by NFL Films’ incomparable game footage paired with authentic fan reactions as captured on their phones, along with the debut of an exclusive B/R Gridiron camera that will unmask players in pre-game warm-ups in rarely seen moments. From the anticipation, to the celebrations, and both the highs and lows of competition; the immersive journey will leave fans with an intimate look at the NFL Playoffs as they unfold from the players’, sidelines’ and fans’ perspectives in tandem.
“All You Got is the very best of what resonates with our fans – UGC, game highlights and a personal connection with the players that fuel the biggest moments in sports,” says Drew Watkins, SVP & Creative Director, Turner Sports & Bleacher Report Studios. “Thanks to a partnership with NFL Films it also delivers the type of premium content experience that will be unmatched.”
With many fans kept from experiencing the thrill of an in-stadium experience, B/R Gridiron All You Got captures how they watch their favorite teams in the current state. Not only will fans see how the game’s biggest stars are reacting to the drama of the playoffs in an intimate and organic format, but they’ll also have a chance to be part of the moment by adding their own user-generated content to the narrative. From the sidelines to the couch, it’s all part of the broader story told by B/R Gridiron All You Got.
“We are thrilled to partner with Bleacher Report on this exciting new series,” says Pat Kelleher, NFL Films Executive Producer. “Few things rival the drama and intensity of the NFL playoffs, and incorporating passionate fan reactions to the ups and downs of a postseason game with the stellar footage captured by NFL Films will make for entertaining and enthralling content.”
B/R Gridiron launched Fall 2019 to connect the many voices and personalities across all levels of American football directly to B/R’s audience of more than 200 million hyperconnected sports fans. Since its launch, B/R has become the #1 digital sports publisher on NFL Sunday with B/R Gridiron totaling 188 million engagements during the season. The B/R Gridiron brand on Instagram also reached over one million followers in just over a year, 75% of whom are in the 18-34 demo.