The Important Role of Data in Media and the Need for Greater Governance

Metadata is no longer a dirty word! All media companies in sports, cinema, television, radio, music and publishing have accepted the changes in their workflows. Where their primary business and type of content typically had one format of product feeding into singular distribution channels, they are now challenged with the need to produce their content in multiple formats specific to the requirements of the multiple platforms. But now the challenge facing everyone is “media data governance.”

These formats are designed to optimize the benefit of each platform while at the same time introducing new offerings and services. Consumers expect the same level of access to their content to be available on all devices anytime and anywhere. Organizations now fully expect everyone to be connected at all times. These changes are facilitated by a myriad of technologies, workflows and business processes involved in the creation, production, management, business and distribution of the content. The content delivery services and platforms has changed the way media businesses and productions operate. Content is now a file or a stream, delivered live or on demand, protected with encryption and rights management. There are new tools used to create and manage the content; consequently a higher demand for integration between business units exists, with each unit possessing a different set of requirements and information needs.

To read a White Paper on Media Data Governance please click here:

GHO Media Data Governance Whitepaper (4)

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