National Hockey League Gives Fans Chance to Show Off Creativity With NHL Fan Skills at Home
The National Hockey League (NHL) has announced NHL Fan Skills at Home Presented by GEICO, a fan-focused, Instagram, and TikTok campaign. Beginning March 1 and ending April 28, and with help from some of the game’s top Players, NHL Fan Skills at Home Presented by GEICO, will take over Instagram and TikTok as a social media celebration of the most creative and talented fans in all of hockey. Players will submit their own videos and comment on the top fan videos throughout the campaign.
NHL Fan Skills at Home Presented by GEICO directs fans or legal guardians of fans under 18 to submit videos of themselves performing hockey skills of all levels in any one of five categories – Shootout Move, Accuracy, Celly, Trick Shot, and Stickhandling. Instagram and TikTok feeds will fill with videos of fans shooting pucks through their living rooms, dangling across driveways, creatively incorporating their pets and kids, and other fun videos.
“Building on the the success of our #HockeyAtHome social media campaign, we are thrilled to create NHL Fan Skills at Home Presented by GEICO to engage and entertain fans while celebrating the wide array of talent within the hockey community,” says Heidi Browning, NHL Senior Executive Vice President & Chief Marketing Officer. “With NHL All-Star Skills unable to take place this year, we decided to celebrate the great game of hockey by having our passionate fans submit their unique hockey skills videos on Instagram and TikTok. During a season that prohibits in-person interactions between players and fans, fans still have the chance to land themselves inside a viral NHL moment and have a direct connection with their favorite NHL clubs when their video is recognized by the League and celebrated by the NHL’s top Players.”
Fans can submit a video by uploading the video to their personal Instagram and then direct messaging the post to the NHL on Instagram. Fans who use TikTok can submit a video by posting with the hashtag #NHLFanSkills. Multiple entries are allowed. Lucky fans who share their skills between March 1 – March 29 will be eligible to have their videos reposted to the NHL’s Instagram and TikTok accounts. Fifteen of these lucky fans will continue to be recognized by the NHL on Instagram and TikTok through April 28