Chinese Football Association Recruits Mediapro to Commercialize International Media Rights of Chinese Super League
MEDIAPRO Group and the Chinese Football Association have reached an agreement to commercialize the international media rights to the Chinese Super League, China League One and League Two for the 2021, 2022 and 2023 seasons with an option to extend the deal for a further two years.
Thanks to its extensive experience in the commercialization and distribution of sports rights, the Chinese Football Association selected MEDIAPRO to project the expansion of the Chinese Super League, one of the most popular football leagues in Asia. World class European and South American players including Oscar, Marko Arnautović, Paulinho, Anderson Talisca, Marouane Fellaini, Renato Augusto, Cédric Bakambu and Jonathan Viera have all been attracted by Chinese football, bolstering the competitions forecasts for growth in the coming years.
This latest alliance, both for the Chinese Football Association and the MEDIAPRO Group reinforce their union to work together in the expansion, diffusion and international positioning of the two most important soccer competitions in China. One of the most prominent international projects will be the creation of an OTT platform to bring Chinese football closer to fans around the world and become the new home of Chinese football.
“We are very proud of the trust the Chinese Football Association has placed in us,” says Jaume Roures, founding partner of the MEDIAPRO Group. “The Group’s experience in sports rights management will be key to boosting the value of their competitions”. Pilar Jiménez, CEO of MEDIAPRO Asia Pacific, said of the deal: “The MEDIAPRO Group will bring to bear our expertise and know-how to contribute to the growth and distribution of the Chinese Super League to households the world over.”