Never.no Connects Global Sports Fans With Bee-On Cloud-Based Engagement Platform

The Sports Video Group is excited to introduce Never.no as a new corporate sponsor. Founded in Norway in 1999, the company is comprised of audience engagement specialists that work with producers in broadcast, digital, and advertising.  Through their cloud-based engagement platform, Bee-On, Never.no is supporting broadcasters, sports properties, brands, and content creators around the world.

“We’re absolutely delighted to be a part of the Sports Video Group family, particularly during a time of innovation across broadcast and digital sports’ coverage,” says Harry Macey, Sales Director, Never.no. “Sporting institutions, broadcasters, rights holders, and content providers have been forced to adapt to in-stadium limitations and changing media consumption. We’re entering a golden age of sports content production, as producers deliver interactive and engaging shows that creates a stadium-like experience for a growing global audience.  

Never.no is dedicated to connecting that are watching at home, on the go, or in the stadium by putting comments, images, videos, and live poll data at the center of interactive shows, live coverage, and post-match reaction. Bee-On gives producers the tools to curate and source content from social media, messaging or 3rd-party data and produce and integrate audience generated content into dynamic graphics, for live or near-live production workflows.  

The company’s customers include some of the biggest names in sports, including BT Sport for WWE, UFC, Boxing and the UEFA Champions League, Sky Sports, Wimbledon, Manchester City FC, NBA TV, Western Sydney Wanderers, TSN Sports, Nascar Sprint, and more.

In the case of BT Sport, the broadcaster produced extensive live digital programming using Bee-On, to feature viewer’s social media interactions alongside dynamic broadcast-standard graphics, for a range of sports-entertainment shows. Following the worldwide pandemic, and over a year with near-empty sports venues, captivating fans at home was a priority. BT Sport streamed exciting programming via VMix and Grabyo, with Bee-On integrated into the virtual workflow, to create an immersive experience, to over seven million viewers on YouTube, Twitter and Facebook. For each show, Never.no’s creative solutions, and support team were on hand for online training, creation of HTML-graphics, and audience engagement strategy. BT Sport’s producers managed Bee-On during each show and curated live content throughout. 

“We’re looking forward to continue our work with sporting institutions and broadcasters through SVG’s network, as we’re dedicated to further develop our cloud-based engagement platform Bee-On, to support producers with the tools to interact with fans and place them at the center of live content,” concludes Macey.