SVG SportsTech On Demand: Signiant’s Mike Flathers on Media Centric Building Blocks of the Future

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

There are many powerful media services available from the cloud providers – from new start-ups and from traditional media tech players – but media assets and associated metadata are everywhere across many locations and multiple public and private clouds. In addition, the industry is changing so quickly that by the time a media organization builds a workflow, it needs to change. So how can media companies leverage all the great new tech, services and respond quickly to market dynamics?

Signiant Chief Solutions Officer Mike Flathers believes it takes a new approach a new way of thinking. He sees success where companies are selecting the right-size blocks to build with, not microservices (full build your own) and not end to end solutions (full buy) but rather connecting best of breed full stack products with modern APIs and tools. This enables quick time to value and makes it easy to swap out services when needed.

Signiant’s SaaS platform plays a mission-critical role here in that it abstracts storage and location making it easy and seamless to interact with media assets and metadata no matter where and how it is stored. In this interview, Flathers explains how his solutions team at Signiant is focused on just that – expanding partnerships, enriching APIs, and providing reference integrations, as well as building solutions and supporting customers with their integrations.

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