Bleacher Report Prepares for Upcoming NFL Season With New B/R Gridiron, B/R Betting Programming

Bleacher Report’s B/R Gridiron and B/R Betting are rolling out a new slate of on-demand programming and original content to serve young fans seeking a fresh way to connect throughout the 2021 football season. The lineup will include a range of live, animated and dynamic social content starting with B/R Betting’s Squad Ride Kickoff Week Presented by DraftKings, a live, in-depth and interactive look at the sportsbook’s offerings for the new football season. B/R Betting’s Squad Ride Kickoff Week Presented by DraftKings will debut on Tuesday, Aug. 31, at 6 p.m. ET on the B/R app and Bleacher Report YouTube and Twitter channels.

B/R Betting’s Squad Ride Kickoff Week Presented by DraftKings will feature B/R NFL expert Connor Rogers with B/R Betting’s Greg Ivory alongside DraftKings contributors Jessie Coffield, Johnny Avello, Reid Fowler, and a roster of special guests who will take a look at the most exciting bets for the 2021-2022 season. The show will include exclusive in-app content with picks for the first week of the NFL season, while introducing interactive games and quizzes for fans, providing them a chance to win prizes highlighted by a grand prize ‘Dream Vegas Vacation.’

B/R Betting will further reinforce its position as the No. 1 most engaged sports betting brand on social with new installments of its hit series Bet$ Friend$ featuring Chad Ochocinco, which puts a fun challenge to test for players to face off against another with money on the line; Sunday premieres of Squad Ride on the B/R app, with live giveaways and the introduction of a season-long custom prop bet with special DraftKings odds boosts; and the debut of Ride Along, an all-new betting series that will feature B/R Betting talent on-site at marquee football games as fans follow their betting journey amid the gameday atmosphere.

B/R Gridiron will continue its focus on a 24/7, always-on football season, while offering new original content to its 2.5 million cross-platform followers. This year the critically-acclaimed animated series Gridiron Heights will call an audible in its sixth season, with the premiere of Gridiron Heights Live, a new interactive concept available exclusively on the B/R app that will parody the after-game press conference. The show will tackle the biggest storyline of the week by answering questions posed in the comment section of the B/R app with live animation technology that allows voice talent to respond in real-time. Fans of Gridiron Heights can also catch full episodes of the series twice a month for more quick-hitting, joke-packed fun.

Also new this season, B/R Gridiron will debut Punishment League, a weekly series that features four football personalities, including league commissioner Jack Settleman, who compete in a fantasy football league powered by DraftKings and must win each week to avoid various punishments as selected by the B/R app audience.