Pac-12 Networks, Veritone Develop New NIL Licensing Program

Pac-12 Networks has launched a new initiative that will pave the way for current Pac-12 student-athletes and their name, image and likeness (NIL) partners to license Pac-12 Networks footage and highlights. The Pac-12 Networks NIL Licensing Program, launched in partnership with Veritone, provides a pathway for student-athletes and their brand partners to access Pac-12 Networks footage and highlights as they navigate the new NIL opportunities available to them and ensures adherence to all relevant state and institutional NIL policies.

“As part of a network built to showcase the Pac-12 Conference, its student-athletes and programs, the Pac-12 Networks NIL Licensing Program is an important step in recognizing and celebrating the new opportunities available to student-athletes,” says Pac-12 Networks President Mark Shuken. “We are proud to provide this new, streamlined process for student-athletes and their NIL partners to easily access and make the most of Pac-12 Networks footage in this new landscape.”

The Pac-12 Networks NIL Licensing Program is one of the first of its kind and is reflective of the Pac-12’s commitment to supporting student-athletes as they explore the evolution of the NIL landscape. Through Pac-12 Networks’ exclusive licensing partner, Veritone, current student-athletes and their brand partners are able to license Pac-12 Networks footage and highlights for use in conjunction with their NIL opportunities.

“At the forefront of advancing technology and as subject matter experts, Veritone strives to make content more accessible to licensees and create a smooth process for our library partners,” says Mike Arthur, Senior Vice President and General Manager, Veritone Licensing. “Through the Pac-12 Networks NIL Licensing Program, we are excited to make this content available for the first time to current Pac-12 student-athletes and the brands with which they will work.”